When we opened the Moiety kitchen showroom on Finchley Road in 2014, the magazine KBB Review chose to take us on as their adopted kitchen showroom and to keep and eye on our progress as a business in a challenging and competitive marketplace.
Now, just over three years on, KBB Review has published a follow up piece to discuss the lessons we have learned since our launch.
- Family support and help was essential in getting things off the ground. As we are brothers, and the key business founders, we have become a dynamic team, splitting roles and responsibilities.
- Social media has been a key element of our marketing strategy with many customers finding us through our Facebook page. Our website has also undergone a number of transitions and become a regularly updated extension of our shop window. We also send a professional photographer into as many of our projects as possible so we can show them off in our Kitchen Project Portfolio pages.
- The first six months of business exceeded all our expectations; with modest initial business plan predictions over that period, we more than doubled our targets which really boosted our confidence and confirmed our belief in the business. It also gave us the confidence to recruit further members to our design, installation and showroom team.
- Integrating into our local community was a key lesson. Our location in Temple Fortune, in North West London, puts us right in the heart of one of London’s largest Jewish communities. As a result, we have learnt a lot about Jewish cooking customs and the special requirements of designing a modern kosher kitchen. This knowledge has resulted in positive word of mouth recommendations which is bringing lots of new customers through the door.
- With our background training in engineering we have perfected the manufacture of our unique “floating kitchens", with some really dramatic results which are adding to the signature look and feel of some of the larger kitchen projects we have worked on.
- Designing high quality, high impact kitchens is what we do best and, despite pressures on pricing due to Brexit, we have managed to maintain our value proposition in a competitive market.
- Design innovation really helps convert customers as they see the passion we have for our projects demonstrated by our attention to detail and innovative kitchen design. Later in 2018 we will be launching another new kitchen design concept taking the floating kitchen idea on a step further – keep an eye on our showroom window.
So, onto the next three years, we hope to continue our mission to become one of London’s leading German kitchen design, supply and fit businesses.
To read the full article from KBB Review, please click on the button below.
